2020's Most Googled Fashion Trends

Surprise! The most googled style search term of 2020 is… “casual fashion trends.” It’s no secret that comfort became a top priority for style aficionados this year, not least for the fact that many of us were watching the world go by from our sofa. Any preconceptions of slouchy separates were dispelled by chic brands such as Pangaia, the prime supplier of loungewear for editors and influencers alike, while Noughties-era Juicy Couture velour tracksuits reentered the limelight too. 

Those of us who weren’t willing to surrender our jeans were instead looking to the snug traits of knitted dresses and cashmere sets to complete our #WFH dress code. Unanimously, stomper boots were the footwear of choice – namely Bottega’s Tyre boots and trusty Dr Martens – as soon as the cooler weather forecasts came to fruition. 

“Covid fashion trends” was another search term that spiked during lockdown: With the absence of conventional fashion shows and the street style gang parading their wares, people wanted to know how to look stylish during lockdown. Tie-dye was another winner that rode the ranks, and J Lo became the trend’s honorary poster girl thanks to her arsenal of colourful marbled separates. 

And now, for the curveball: “Suits” was a term in the top five most googled fashion trends this year (and we’re not talking about the series made famous by the Duchess of Sussex). For the working-from-homers among us, our workwear was on furlough throughout the pandemic and the thought of slipping into anything other than sweatpants or video conference-friendly blouses seemed out of the question. But “suits” searchers were clearly planning ahead for 2021, when “waist-up dressing” and “Zoom” will (hopefully) vacate our lexicon.