Yeezy Season 6 Sold in minutes!
Fashion
S6 of Yeezy by Kanye West, has hit the market today (22/12)
and are already sold out. They were sold out within minutes of the season
appearing on sail. It partly shows that limited edition clothing is the way to
go if you want to meet the market. But there are people that don’t like the Yeezy
clothe line seeing it only as an easy way to make a profit, but not seeing the
art side of it or a way to change direction in fashion.
Vivienne Hopley-Jones gives her opinion on the recently released
Yeezy Season 6 by Mr West, which seems to be taking advantage of the celebrity
culture on which families such as the Kardashians have their millions.
After the confusion during the New York Fashion Week in
September over weather or not Kanye West’s Fashion line would be presenting its
highly anticipated new collection, S6 of Yeezy was finally released and sold
out in minutes. However, no show or presentation is expected in the near future
mainly because people the release before the posters started to appear around
the world. For the advertisement Mr West used his wife Kim K. social media and
it clearly worked. This stark contrast to the artistry of the classic runway
show is a move witch in my view has been misguidedly praised by fashion critics
mainly because it suggests that catwalks are pointless.
Praising Mr West’s lasts work, specifically the way it has been
released, the phrase ‘fashion genius’, Emma Hope Allwood grants the collection
in Dazed magazine, a Stance which seems to feed into the celebrity obsession on
which Mr West is explicitly monopolising in his latest collection of Yeezy S6.
Mr West has been known to present his collection in innovative
ways, this marketing campaign personally I think is unique and no one has done
this before with posters being just Instagram Pictures, with Kim Kardashian
wearing the clothe line. With Kim’s reputation on social media it was the best
and easiest way to advertise. But with Kim’s own fame overshadowing the design,
which consequently became less about fashion and artistry, but the art is in
the scheme that played out very well for them.
Despite my liking of the Yeezy design being claimed by the
fashion industry that the latest collection is ‘fashion genius’ for me is a bit
too much. You could go to your local store and probably get something similar
but with the name tag on it.
Overall, Yeezy’s marketing ploy is certainly ‘genius’ from a
money-making perspective, but that doesn’t make it artistically credible, but
the way it was advertise with Kim’s Instagram posters is unique.