Ferrari to unveil new fashion range
Ferrari is ready to unveil its new and first luxury men’s, women’s and children’s collections in June.
The Agnelli family holding Exor, which owns Ferrari, plans to stage a runway show that will be held in Maranello, Italy, where the Ferrari brand is headquartered, on June 13. It is expected to take place IRL, depending on the progression of the COVID-19 pandemic in the country and the rollout of the vaccines.
Ferrari in November 2019 revealed it was launching a new lifestyle project, as reported, tapping designer Rocco Iannone as its brand diversification creative director. Iannone and his team are based in Milan.
Iannone is tasked with developing the creative content, design and image of all of Ferrari’s own and licensed women’s, men’s and children’s apparel and accessories collections and reports to Nicola Boari, Ferrari’s chief brand diversification officer. The line will be distributed through a new network of flagships and online.